Subject: Tips for Better YouTube Advertising

Hi there!

In today's email, I'll share some additional
tips that I hope will help you create high-
converting YouTube ads.

To start, you need to spend time carefully
evaluating all ad type options, so you can
choose the best one for your goals. 

One thing about YouTube ads is that there 
are so many different formats available, from 
display ads to skippable ones that it can
quickly become overwhelming. 

You’ll want to test and see which ones perform 
best specifically for your content as well. This 
will likely take some trial and error in both content 
and placement within the platform.

Next, be sure you upload text-based transcripts 
for your ads, and as mentioned in a previous email,
close captioning. 

And please don't make the mistake of assuming that
YouTube will know what your content is about!

Instead, manually upload a transcript for each of 
your videos.

Although this will take a little more effort, it will 
help rank your video for the right keywords as well.

And there are tools out there (like REV) that will 
help you transcribe your writing affordably if 
you want to outsource this process.

There are lots of ways to add value to your videos, 
like interactive elements that will significantly 
help your calls-to-action. 

YouTube has features like buttons, showcase cards, 
end screen options, and more. All will help encourage 
viewers to take action.

Like Google, if your YouTube video targets the wrong 
keywords, your entire campaign may fail. 

Don’t just choose keywords that have the most traffic: 
aim for those that actually relate to your video ads. 

The first part of this process is brainstorming. Write 
down a long list of terms that your audience might be 
searching for when they want to come across your company, 
your products, or something similar to your products. 

From that list, do some research with your competitors 
and with keyword planners to see how you can refine the 
list to best fit it to your ad.

You should also tie in followers from other platforms. 

Attract as many people as you can by sharing your video 
ads across multiple platforms—including your email. 

Share upcoming life streams in your newsletter or 
email campaigns so you don’t miss out on followers 
who might not engage on your social media platforms. 

This will drastically improve your return on your 
marketing investment.

Thanks for reading!

{Your Name Here}
