Subject: Optimizing Your Video Ads
 
Hi again!

Launching a successful video ad campaign isn't
as difficult as you may think, but there are 
ways that you can easily optimize your video
campaigns for maximum results.

Let's take a look at a few tips to help you
get started:

1:  Define Metrics
When looking over your ad results, there are
several categories that provide important
information. They are located under the column
drop-down in your campaigns interface panel.

This includes: Views, Audience, Branding, 
Conversions.

You'll want to determine your goals and then
come up with a plan that will optimize your
creatives based on these metrics.

2: Use a custom thumbnail
Not only is this an important part of your
branding, but custom thumbnails tend to
capture more attention.

Remember, the image needs to be legible
across different devices, especially mobile. 

3: Include Call to Action Overlays
Take advantage of the opportunity to include
call-to-action overlays that link to a specific
URL. You can easily direct traffic to a landing
page, product page, squeeze page or a portfolio.

4: Create a YouTube End Screen
These are particularly effective at driving
subscribers to your channel, as well as 
promoting your social media accounts so you
can quickly build a following.

5: Use Close Captioning
It's important to include closed captioning
in order to cater to viewer's needs.

Depending on your audience, you may also
want to include other languages.

That's it for today's tips, but keep an 
eye on your inbox because I'll be sending
you additional strategies that will further
help you create successful campaigns!

Until then,

{Your Name Here}
