Subject: YouTube advertising best practices

Hi there,

YouTube’s advertising platform is robust, powerful 
and capable of endless optimization tweaks.

However, your ads overall success will depend on
how well it connects with your core audience.

That means that you need to take time to research
your market so you can create an ad that resonates
with your demographic.

Hook, Line & Sinker
A powerful hook that immediately attracts views
and keeps attention is ultimately the most important
thing you can include in your ad.

A hook sets the tone for your entire campaign. You
can use humour, suspense or just an engaging story
filled with tension.

Focus on Brand
You want your ads to always portray your brand in
the best light, but it's equally important to STAY
on brand.

According to YouTube, ads that include branding
within the first 5 seconds perform better, as well
as throughout the ad.  

Utilize the Power of Story Telling
Some of the most effective ads are based on story
telling. No matter what industry or market you're
in, story telling is a powerful way to capture
attention and keep viewers glued to your video.

Call to Action
Don't leave people guessing what to do next. Make
sure to always include a call to action that directs
people where they can go to find out more.

If your campaign goal it to maximize clicks, sales
or conversions, you'll want to set the ad up as
TrueView for action.  This will provide additional
clickable elements in your ad that make it easy for
you to direct visitors to your website.

That's it for today.

In our next email, we’ll look at the top tips 
for optimizing your video ads.

Until then,

{Your Name Here}
