Subject: Find My Audience

Hi There!

In a previous email, we talked about creating a 
persona to better understand your target audience. 

Today, we’ll look at Google’s “Find My Audience” and how 
to use it to target your ads even more effectively.

Link: 
https://www.thinkwithgoogle.com/feature/findmyaudience/

Find My Audience helps you understand who your most 
valuable customers are on YouTube — so you can discover 
new audiences and learn how to reach them individually w
ith relevant messages.

You can see their interests, habits, and even what 
they’re planning to purchase. 

The slogan is “Go beyond demographics to find the people 
who matter most to your business.” 

You can discover new audiences and learn how to reach 
them individually with relevant messages.

You start with identifying your audience. The website 
has a drop-down menu for this. 

You can choose In-Market Audiences (people actively 
researching or planning to purchase products or services 
like yours) or Affinity Audiences (people whose interests 
and habits relate to what your business offers.” 

Once you make that choice, you move on to selecting your 
category. Just select from the drop-down menu the category 
that best suits your products or services, from Apparel & 
Accessories to Vehicles & Transportation.

If you choose In-Market audiences, you’ll be analyzing 
people who are currently looking for what you’re offering, 
either in the research stage or actively planning to 
purchase products or services like yours. 

This can be useful if you’re looking for new clients 
who are more likely to buy what you’re selling. 

Affinity Audiences, on the other hand, are people 
within various subcultures who may or may not end up 
making a purchase. 

This is a good way to reach new markets and attract 
customers who may not have thought about your particular 
products or services in relation to their interests.

Once you’ve chosen the audience and category, you get a 
free audience profile, with insights to help you select 
your video ad strategy. 

You can use these insights to start your YouTube 
campaign—one that reaches the people who matter most 
to your business.

In our next email, we’ll look at getting started with 
YouTube ads using Animoto.

Until then,

{Your Name Here}
